
Businesses are deeply confused about what AI is, and they have every right to be. Differences in terminology have plagued the Data-AI-Software landscape for many years, as anyone who has ever looked for a job as a “Data Scientist” will attest. Attempts to demystify the topic either conjure a series of analogies that are then strained to breaking point, or try to delve into the actual technology behind the hype, leaving everyone more confused than they were before.